Dell website apply the offering mix when it shows about the Dell’s products such as laptops, desktops, electronics & software, printer& ink and so on. These website list out all the types of products and will give all information about the products such as their prices, functions and popularity . Besides, the website also provide their services which can showing our order status, email updates, account and ‘contact us’.
Appeal mix also included in the Dell’s website which have the two types that is cognitive and emotional. Cognitive appeals focus on the ‘Dell deals’ and customer service whereas emotional appeals focus on Dell’s products such as laptops, desktops, printer, ink and so on.
Multimedia mix refers to the variety of the media. Image of the Dell’s products are one of the example. Normally the Dell’s products such as laptops, desktop, printer & inks , software and all are provided with the image to show us how its looks like and let us consider whether to buy the products or not.
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